Google Ads Management
15% of ad spend. Strategy, creative, optimization — included.
15% of your monthly ad spend. Strategy, creation, approval workflow, ongoing optimization — all included. No hidden fees, no separate "creative" charges.
How the fee works:
• You spend $5,000/month on Google Ads → our fee is $750/month + HST
• You spend $1,000/month → our fee is $150/month + HST
• You spend $500/month → our fee is $75/month + HST
That's it. One simple formula, recalculated each month based on what you actually spent.
What's included in the 15%:
• Discovery + strategy plan tailored to your budget, competitors, and goals
• Keyword research and negative-keyword sets
• Campaign + ad-group structure
• Ad copy writing (Responsive Search Ads + Display headlines/descriptions)
• Creative assets sourced or designed
• Landing-page conversion checks
• Conversion tracking + GA4 wiring
• Weekly bid + budget optimization
• Monthly performance report
What's NOT included (you pay these directly to Google):
• Your actual ad spend — Google bills your card directly, not us. We never touch your ad budget.
• Google account setup costs (one-time, usually $0)
Client approval workflow:
You see every ad before it runs. Nothing goes live without your green light. Most clients approve via a quick Slack/email check; we can also do a weekly call if you want more hands-on input.
Minimum baseline retainer: $250/week ($1,083/mo). This kicks in when your monthly ad spend dips below ~$7,220/mo (the point where 15% of spend would otherwise undercut the baseline). It covers ongoing account management on lean months — the work doesn't scale linearly with spend, so the baseline reflects the floor of effort regardless of budget.
Available whether or not we built your website. Start with this service on its own or include it in a wider marketing brief.
Enquire about Google Ads Management
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