Exhibit A Media Websites & Marketing
Exhibit H Notes from the build Filed Hamilton, ON · roughly monthly

Notes from the build. No fluff, no funnel.

One short email a month. Django, deployment, and what actually shipped.

Roughly once a month I send out a short note covering the sites I've shipped, what broke, what I learned, and the occasional snippet of Django you can drop into your own project. No course pitches, no affiliate links, no AI fluff.

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Past articles

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How often should a business post on social media? The honest answer has two numbers.
September 9, 2026

How often should a business post on social media? The honest answer has two numbers.

Every posting frequency chart online was written for a company with a content team. Here is the floor a working professional can actually hold, the ceiling daily volume really requires, and who ends up paying for the gap between them.

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Google's preferred sources button: what it does for a business site, and what it does not
August 29, 2026

Google's preferred sources button: what it does for a business site, and what it does not

One reader taps a button and tells Google they want more of your site in Top Stories. That is the whole mechanic. Here is what Google preferred sources does for a professional site, what it cannot do, and why the volume of opt-ins is not a ranking signal.

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Your Website Audit Found 700 Problems. Here Is What to Fix First.
August 28, 2026

Your Website Audit Found 700 Problems. Here Is What to Fix First.

Every audit ends with a spreadsheet of hundreds of red rows and no idea what to do Monday morning. The skill that fixes that has a name: triage. A former Ontario paralegal who triaged four hundred pages of disclosure explains how to run the same play.

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What "SEO on Autopilot" Actually Buys You
August 27, 2026

What "SEO on Autopilot" Actually Buys You

A Facebook ad put "SEO on autopilot" in front of me, so I read the whole thing: the pricing, the features, the reviews, and how the backlinks actually get built. The honest verdict is not the one you would expect from someone who sells the alternative.

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If You're Reporting Traffic Instead of Leads, You're Measuring the Wrong Thing
August 26, 2026

If You're Reporting Traffic Instead of Leads, You're Measuring the Wrong Thing

Every SEO report I have inherited from another agency opened with a traffic chart going up and to the right. Almost none of them mentioned leads. Here is the order that keeps a programme funded, the triage order when traffic drops, and the 90-day plan.

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When the Normal Rules Don't Apply: E-Commerce, Video and Scale
August 25, 2026

When the Normal Rules Don't Apply: E-Commerce, Video and Scale

Everything in the first ten articles assumes a service site where each page is written by a person. A shop with 4,000 products is not that. Neither is a video-first business, an app, or a site generating pages from a database. Four situations, and what changes in each.

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One Article, Ten Posts: The Repurposing System
August 24, 2026

One Article, Ten Posts: The Repurposing System

Social shares are not a Google ranking factor, and anyone telling you likes move rankings is guessing. Here are the six ways social affects search anyway, and the repurposing waterfall that turns one article into ten platform-native outputs.

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Publishing Is the Easy Part. The Money Is in the Refresh.
August 23, 2026

Publishing Is the Easy Part. The Money Is in the Refresh.

Most business blogs are a graveyard of posts nobody reads, written to a schedule nobody remembers agreeing to. Content is a portfolio of aging assets, and managing it beats publishing new work. The quarterly sweep, the prune, and the honest line on AI.

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How to Get ChatGPT to Recommend Your Business by Name
August 22, 2026

How to Get ChatGPT to Recommend Your Business by Name

Ask ChatGPT who builds websites for law firms in Ontario. There is no page two. Two to four businesses get named and everyone else gets nothing. Here is how engines actually assemble that list, and why most of the work to get on it happens on other people's websites.

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How to Be the Answer Google Reads Out Loud
August 21, 2026

How to Be the Answer Google Reads Out Loud

There is a ranking position above number one, and a page sitting at number four can take it from the page sitting at number one. Featured snippets are won on formatting, not authority, which makes reformatting what you already have the fastest win in SEO.

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