The DIY SEO Guide
If you run a law office, a paralegal practice, a dental clinic or an accounting firm, you have probably been told to "just do your own SEO." You can. Plenty of people who try it give up within weeks, because nobody told them what to do first, what to skip, and how to tell whether it worked. This workbook does. It is the order I follow on client sites, written for someone with a business to run and a few hours a week: what to fix on your pages, what to set up in Google, what to write, and checklists you can tick off as you go. Plan on a 90-day setup, then a monthly routine you can run yourself.
What is inside
- The first step: Search Console, Bing Webmaster Tools, Google Analytics and a baseline export, before you touch anything.
- Which pages to build, one per service, and which to work on first.
- Titles, headings and descriptions that say what you do and where, in plain words.
- The proof search engines and AI answers look for: reviews, credentials, a real person.
- A monthly tracker page so you know whether any of it is working.
- Checklists through the steps. Tick the box or skip the step.
Why is this free?
Because a client who has done the basics properly is the easiest client to get results for. If the workbook gets you there on your own, good. If you work through it and decide your time is worth more than this, you already know who to call. No course, no upsell, no catch.
Planning a new site as well? Read the other guide: start with a smarter website plan →