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Exhibit A Media Websites & Marketing
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Measurement & Strategy

Reporting leads instead of traffic, and deciding what to actually do over the next ninety days.

DIY SEO for small business: you can do it, and you probably shouldn't
Google says a small business can probably do much of its own SEO, and Google is right. Here is what DIY SEO really cost…
Oct 3, 2026
How long does SEO take, and why we don't bill it by the hour
Google says a single change can take a few hours or several months to show up in search, and that nobody can guarantee …
Oct 2, 2026
How often should a business post on social media? The honest answer has two numbers.
Every posting frequency chart online was written for a company with a content team. Here is the floor a working profess…
Sep 9, 2026
Your Website Audit Found 700 Problems. Here Is What to Fix First.
Every audit ends with a spreadsheet of hundreds of red rows and no idea what to do Monday morning. The skill that fixes…
Aug 28, 2026
What "SEO on Autopilot" Actually Buys You
A Facebook ad put "SEO on autopilot" in front of me, so I read the whole thing: the pricing, the features, the reviews,…
Aug 27, 2026
If You're Reporting Traffic Instead of Leads, You're Measuring the Wrong Thing
Every SEO report I have inherited from another agency opened with a traffic chart going up and to the right. Almost non…
Aug 26, 2026
Publishing Is the Easy Part. The Money Is in the Refresh.
Most business blogs are a graveyard of posts nobody reads, written to a schedule nobody remembers agreeing to. Content …
Aug 23, 2026
You Can Rank #1 and Still Lose the Client
Ahrefs measured a 58% drop in clicks to the #1 result. A legal AI audit found seven directories own the citations. Your…
Aug 7, 2026

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