Exhibit A Media Websites & Marketing
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Topic

Measurement & Strategy

Reporting leads instead of traffic, and deciding what to actually do over the next ninety days.

How often should a business post on social media? The honest answer has two numbers.
Every posting frequency chart online was written for a company with a content team. Here is the floor a working profess…
Sep 9, 2026
Your Website Audit Found 700 Problems. Here Is What to Fix First.
Every audit ends with a spreadsheet of hundreds of red rows and no idea what to do Monday morning. The skill that fixes…
Aug 28, 2026
What "SEO on Autopilot" Actually Buys You
A Facebook ad put "SEO on autopilot" in front of me, so I read the whole thing: the pricing, the features, the reviews,…
Aug 27, 2026
If You're Reporting Traffic Instead of Leads, You're Measuring the Wrong Thing
Every SEO report I have inherited from another agency opened with a traffic chart going up and to the right. Almost non…
Aug 26, 2026
Publishing Is the Easy Part. The Money Is in the Refresh.
Most business blogs are a graveyard of posts nobody reads, written to a schedule nobody remembers agreeing to. Content …
Aug 23, 2026
You Can Rank #1 and Still Lose the Client
Ahrefs measured a 58% drop in clicks to the #1 result. A legal AI audit found seven directories own the citations. Your…
Aug 7, 2026

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