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Exhibit A Media Websites & Marketing
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SEO Foundations

The groundwork: how ranking actually works, and why a site can be invisible in Google for reasons that have nothing to do with rankings.

DIY SEO for small business: you can do it, and you probably shouldn't
Google says a small business can probably do much of its own SEO, and Google is right. Here is what DIY SEO really cost…
Oct 3, 2026
How long does SEO take, and why we don't bill it by the hour
Google says a single change can take a few hours or several months to show up in search, and that nobody can guarantee …
Oct 2, 2026
Google's preferred sources button: what it does for a business site, and what it does not
One reader taps a button and tells Google they want more of your site in Top Stories. That is the whole mechanic. Here …
Aug 29, 2026
What It Takes to Be Number One
Vince Lombardi's speech is about football on its face. It is really about habits. A former top paralegal whose clients …
Aug 18, 2026
Stop Guessing at Keywords: How to Map What Your Customers Actually Search
Most small-business keyword research is a list of words someone thought sounded relevant. Real research maps the total …
Aug 15, 2026
Why Your Website Isn't Showing Up on Google
A client paid $6,000 for a site that never appeared in Google. The cause took four minutes to find, and it wasn't SEO. …
Aug 14, 2026
The Intersection of SEO, AEO, GEO and Social Posts
SEO, AEO, GEO and social posts are not four strategies. They are one case argued on four surfaces. Here is how each wor…
Aug 9, 2026
You Can Rank #1 and Still Lose the Client
Ahrefs measured a 58% drop in clicks to the #1 result. A legal AI audit found seven directories own the citations. Your…
Aug 7, 2026
SEO in 2026: What it Takes to Rank
SEO split into three games in 2026: classic search, answer boxes, and AI assistants. Most Ontario small businesses are …
Aug 3, 2026

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