Exhibit A Media Websites
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On-Page & Content

Keyword research, title tags, on-page structure, and keeping published work earning its place over time.

When the Normal Rules Don't Apply: E-Commerce, Video and Scale
Everything in the first ten articles assumes a service site where each page is written by a person. A shop with 4,000 p…
Aug 25, 2026
One Article, Ten Posts: The Repurposing System
Social shares are not a Google ranking factor, and anyone telling you likes move rankings is guessing. Here are the six…
Aug 24, 2026
Publishing Is the Easy Part. The Money Is in the Refresh.
Most business blogs are a graveyard of posts nobody reads, written to a schedule nobody remembers agreeing to. Content …
Aug 23, 2026
The 60 Characters That Decide Whether Anyone Clicks Your Website
Your title tag is sixty characters doing two jobs: telling a machine what the page is about and persuading a human to c…
Aug 17, 2026
Legal Ads Are Off the Table in ChatGPT. Getting Cited Is the Route Left.
ChatGPT shows ads on about one in four commercial prompts, and legal services are barred from buying one. Worse, in 96.…
Aug 16, 2026
Stop Guessing at Keywords: How to Map What Your Customers Actually Search
Most small-business keyword research is a list of words someone thought sounded relevant. Real research maps the total …
Aug 15, 2026

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