Exhibit A Media Websites & Marketing
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September 27, 2026

How much does a website cost in Canada in 2026?

A Canadian small business website runs $2,000 to $15,000 as a one-time build, and most owner-operated businesses land in the middle of that. Here is where the range comes from, what pushes your own quote to one end of it, and the monthly bill nobody quotes you.

How much does a website cost in Canada in 2026?

I have a page on this site, published in July, that ranks for nine different ways of asking what a website costs and has earned zero clicks in three weeks. Google understood the question fine. The page never answered it with an actual number, so this one does.

How much does a website cost in Canada in 2026? Between $2,000 and $15,000 as a one-time build, with most owner-operated businesses landing between $3,000 and $10,000, according to Wise Media's 2026 Canadian website pricing guide. The rest of this page is where that range comes from, what pushes your own quote to one end of it, and what you keep paying every month after the invoice clears.

How much does a website cost for a small business in Canada?

Four Canadian pricing guides published this year agree more than you would expect. Wise Media puts the typical one-time small business build at $2,000 to $15,000. SyncSpark quotes CA$1,500 to CA$5,000 for a freelancer and CA$3,000 to CA$10,000 or more for a custom agency build, with most established small businesses at CA$3,000 to CA$6,000. OnePagePro puts a five to ten page brochure site at roughly $2,000 to $10,000. Elevate Web Design calls $1,500 to $5,000 plus $50 to $200 a month the sweet spot for most small and mid-sized businesses.

Stack those four and a shape appears. A properly built professional services site of five to ten pages sits around $2,000 to $10,000 in Canada. Anything at $300 is selling you a template with your logo dropped in. Anything at $40,000 is selling you a team.

The four bands, and what is actually inside each one

Published prices of websites fall into four bands in Wise Media's guide, and the bands are more useful than the averages because they tell you who is doing the work.

  • DIY site builders, $25 to $60 a month. You build it. The fee never ends and the site is not portable.
  • Freelancers, $600 to $3,000. One person, usually template-based and fast. Quality swings harder here than in any other band.
  • Boutique agencies, $3,000 to $15,000. A small shop, custom design, proper discovery, someone who answers the phone.
  • Full-service agencies, $15,000 to $80,000 and up. Account managers and a bench. Real value at real scale, and wildly overbuilt for a four-person clinic.

The DIY band is the only one quoted as a monthly figure. That is the business model, and it is the whole argument of the piece I wrote on renting versus owning your website. You are not buying a site for $25 a month. You are leasing one, and the lease has no end date.

What moves your quote up or down

Two quotes for the same practice can differ by $6,000 and both be honest. The cost of a website moves on four things.

Page count, and how much of it is genuinely custom

Pages are the unit everyone prices in, so a five page site is the default quote and a fifteen page site is roughly triple. The bigger lever is whether the design is yours or a theme someone bought. OnePagePro cites Stigan Media's Canadian numbers on exactly this split: template-based builds at $2,000 to $4,500, custom small business sites at $5,000 to $10,000. Same page count, double the price, and the difference is whether a human drew it.

What has to work behind the page

A dentist taking bookings online, an accountant with a secure document upload, a paralegal with intake forms that route to the right person. Each is software rather than design, and each adds real hours. A brochure site that only has to load fast and say what you do costs less, and for many professionals it is the right call. The itemised version is in what goes into building your website.

Who owns the code when the invoice is paid

The line that never appears on a quote costs the most later. Ask it in writing before you sign: when this is finished, do I have the code, the domain registration in my own name, and access to the server it runs on? A cheap build that leaves all three with the developer is not cheap. It is financed, and the payments are called hosting.

Whether anybody is on the hook at eleven at night

Sites go down. The question is whether the number you call belongs to a person or a support queue in another time zone. For lawyers, paralegals, dentists, accountants and vets holding client data, that answer is part of the price, and it is most of what regulated professionals need in a web developer.

What a website costs every month after the build

Here is the part the sales conversation skips. Wise Media puts ongoing hosting and maintenance at $50 to $200 a month. Elevate Web Design lands in the same band, and puts mid-market studios at $200 to $600 a month and full-service agencies at $1,000 or more.

Run that out. A $3,000 build with a $150 monthly retainer costs $6,600 over two years. A $6,000 build on $15 a month hosting costs $6,360 over the same two years and you own it at the end. The cheaper invoice and the cheaper website are frequently different websites, which is the quiet joke in this whole category: the discount is real, it is just not on the part you thought.

Monthly money is worth paying when something is produced for it: articles, posts, a report you can read. Monthly money for "maintenance" with no deliverable attached is what I keep telling people to cancel, and the difference is laid out in what SEO on autopilot actually buys you.

Where we sit on that scale

Our prices are published, so you can check them against everything above without calling anyone. On exhibitamedia.ca/pricing today, $1,500 buys a Ready-Built site or an Escape Plan rebuild off WordPress, Wix or Squarespace, neither built from scratch. Custom Django starts at Local Business, $1,995, then Practice at $3,500 and Authority from $5,000. Hosting on any of them is $15 a month, or $150 a year.

That puts the entry price at the top of the freelancer band and the practice build in the lower half of the boutique band, with the monthly line roughly a tenth of the $50 to $200 the Canadian guides quote. Content work is separate and also published: packages from $595 a month, or $150 for a single article. The pricing page says month to month, cancel anytime, and keep the domain, the code and every word of content.

Thirty-three years in Ontario courtrooms taught me that the agreement nobody reads is the one that decides the outcome. I stopped practising as a paralegal in 2024, and the habit that came with me is putting the uncomfortable terms on the front page rather than in the follow-up email.

How to price your own project before you call anybody

Four questions, and you will be within about a thousand dollars.

  1. Count your pages. Home, about, contact and one page per service. Five to eight is normal for a practice.
  2. Decide whether anything has to do something: bookings, payments, uploads, intake. Every yes moves you up a band.
  3. Decide whether you need a design of your own or can live with a good template. That choice is worth roughly double.
  4. Add the monthly line for two years before you compare quotes, because that is where the cheap build gets expensive.

Do that honestly and most professional practices land between $2,000 and $6,000 for the build. If a quote sits far outside that, ask which of the four questions explains the gap. There is usually a real answer, and occasionally there is not.

If you would rather see the numbers for your existing site before spending anything, the free website audit at exhibitamedia.ca/website-audit emails you a plain-English PDF with your SEO, content and technical health scored and the problems ranked by what to fix first. No charge, one a month, and if your site is fine and the money is better spent elsewhere, the report will say so. If it comes back with a list as long as your arm, start with which problems to fix first.

Common questions

How much does a website cost to build?

In Canada, $2,000 to $15,000 as a one-time build, with most owner-operated businesses landing between $3,000 and $10,000, according to Wise Media's 2026 Canadian pricing guide. Freelancers sit at the low end, around $600 to $3,000. Boutique agencies run $3,000 to $15,000. Full-service agencies start around $15,000 and reach $80,000 or more. A five to eight page professional practice site most often lands between $2,000 and $6,000.

How much does a website cost per month?

Ongoing hosting and maintenance typically run $50 to $200 a month in Canada, per Wise Media's 2026 pricing guide, a band Elevate Web Design also quotes. Our own hosting is $15 a month, or $150 a year. Content and marketing are a separate monthly line if you want one, starting at $595 a month on our published pricing. Always multiply the monthly figure by 24 before comparing two quotes.

How much does a custom website cost?

Custom roughly doubles a template price at the same page count. OnePagePro cites Stigan Media's Canadian figures of $2,000 to $4,500 for template-based builds against $5,000 to $10,000 for custom small business sites. "Custom" should mean the design was drawn for you and the code was written for your site, so ask which of the two a quote includes. Some shops call a repainted theme custom.

How much should a website design cost?

Ask for design quoted as its own line, because the Canadian pricing guides quote whole builds rather than design alone, and a bundled number hides which part you are paying for. What you should get is a layout drawn for your services and your photos, not a theme demo with your logo swapped in. If a shop will not split the two, that answer tells you what you are buying.

How much would a website cost for a law firm or clinic?

Wise Media's 2026 Canadian guide puts professional services at $4,000 to $12,000. Regulated professionals need intake forms, confidentiality handling and accessibility done properly rather than as an afterthought. Our published price for a professional practice site is $3,500 plus $15 a month hosting. The extra over a plain brochure site buys secure forms, clean document handling and someone accountable when it breaks, which matters more when the data is a client's.

Why is one quote $1,500 and another $15,000?

Usually page count, whether the design and code are custom or templated, how much the site has to do, and who owns everything at the end. A $1,500 template build and a $15,000 custom build are different products wearing the same word. Ask both quotes the same four questions and the gap explains itself. If one of them will not answer the ownership question in writing, you have learned the most important thing.

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